Jun 18, 2012

Sneak Peak at Aruna Seth's Fall Collection

Hi, my name is Sarah and I'm obsessed with heels! Ok, there I admitted it! I would rather walk miles in my stilettos than some boring ol' flats. So I always love going to check out brands I haven't heard of because I just know I'm going to find something my closet can't live without. Enter, Aruna Seth.
This British shoe designer makes the most elegant and exquisite shoes I've seen in a long time. Not only is she gorgeous and personable, but she's insanely talented (obviously). So much so, Pippa Middleton chose to wear one of her designs to a Royal Wedding event. Eek! To me, that's one of the biggest compliments you can receive! Courtesy of I Heart Heels, I was about to meet with Aruna at the London Hotel in NYC to see what styles she has in store for us for fall. I know we're all jumping into our peep-toes and wedges, but seeing what fall has coming makes me extra happy!

Aruna uses a crystal butterfly as her "signature" trademark, if you will. Just about every shoe in her collection has one on it somewhere. Whether it's on a gorgeous blue wedding pump or a removable strap on a sky-high bootie. She makes every design look like a piece of art. With the Queen's Jubilee coming up, Harrods had all of the British shoe designers design a pair of shoes for the event, and Aruna's were to die for! They're her signature wedges adorned with blue Swarovski crystals and the Union Jack flag on the back heel. They run about $4,000 and she was kind enough to let me try them on. Eek again! All I can say is if I were the Queen, I would wear those beauties to every event possible!

Investment shoes, these most definitely are. But Aruna uses high-quality Italian leather with all of her shoes and bags. So you definitely get your money's worth with this brand. Now all you have to do is decide which pair to add to your closet. And that will be the hardest decision to make...


Jun 15, 2012

LOFT Concept Store

With summer in full effect, stores are pouring in brights, patterns and prints like it's nobody's business! Thanks to I Heart Heels, I had the fabulous chance to check out LOFT's new concept store in Rockefeller Center and am so excited to fill my closet with some summer staples and must haves. DJ Vida played popular hip-hop tunes while clients walked around to get the lowdown on what this store is all about and how it's different from other stores.

The idea behind the "concept" store is to give clients more of a boutique shopping experience. Sales associates are on hand to give one-on-one personal shopping help, or just advice on whether you need those colored capri jeans in both teal and pink. Shopping can be so overwhelming and tiring, with items just shoved on racks. With LOFT's new idea, clothes are on display and showcased instead of just crammed next to another pair of pants. Tables with shorts and shirts in bright hues are nicely displayed on long rectangle tables. Sandals and belts are also mixed in to help with outfit pairing. Sections are color-coordinated as well and grouped together to give you ideas on how to pair items together

They really have taken the guesswork out of shopping! For those who find shopping a chore or miserable (what?), you'll have a change of heart once you see the new layout at LOFT stores. And for those of us who think of shopping as important as breathing, you'll be able to shop even better than before. And who would have thought that was possible??

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